With over 9 years of leadership in strategic communications across the Middle East, Türkiye, North/West Africa, and the Pacific, I specialise in delivering high-impact communication strategies that drive measurable results. As a senior level, I provide strategic counsel to global organisations on navigating complex challenges, enhancing visibility, and achieving organisational goals.

My career is defined by leading cross-functional teams, advising senior leadership, and executing large-scale initiatives that strengthen brand positioning and foster stakeholder trust. From crisis management to media strategy and high-level communications advisory, I bring expertise that ensures clarity, influence, and lasting impact.

​

• Strategic communications and advisory: providing executive-level counsel to governments, international organisations, and development agencies to shape narratives, influence public perception, and build resilient reputations.

• Crisis communications leadership: navigating sensitive crises with confidence by leading cross-functional response teams, crafting rapid response strategies, and protecting organisational reputation under pressure.

• Media strategy and management: establishing and nurturing media relationships across international networks, securing high-profile coverage, and positioning organisations as thought leaders on global platforms.

• Reputation management and public affairs: designing robust reputation management frameworks to build stakeholder trust and mitigate risks through proactive communications.

• Advocacy and outreach campaigns: conceptualising and executing multi-channel campaigns that amplify key messages, engage diverse audiences, and drive policy influence at regional and global levels.

• Content strategy and storytelling: creating powerful narratives through multimedia content, ensuring messages resonate across traditional, digital, and social media platforms.

• Event management and stakeholder engagement: leading the planning and execution of large-scale international events, ensuring alignment with strategic communication goals and maximising visibility.

• Team leadership and capacity-building: managing diverse teams of communication professionals, fostering collaboration, and equipping them with the skills to excel in complex communication environments.

​

​

Throughout my career, I have collaborated with a diverse range of prominent organisations and donors, including the European Union (EU Regional Madad Fund – Syrian crisis response and local delegations), Australian Department of Foreign Affairs and Trade (DFAT – Australia), New Zealand Foreign Affairs and Trade (MFAT), Qatar Fund for Development (QFFD), Google.org, Microsoft, Bezos Earth Fund, UK Aid, USAID, Islamic Development Bank (IsDB), Education Above All (EAA), Islamic Solidarity Fund for Development (ISFD), Arab Fund for Economic and Social Development, Netherlands Ministry of Foreign Affairs, Dutch National Postcode Loterij, Al Nouri Charity Society, and the SANAD Fund for MSMEs, amongst others. These partnerships have allowed me to lead cross-regional communication strategies, manage large-scale public awareness campaigns, and build platforms for advocacy that influence policy and drive positive change. My strategic approach ensures that organisations effectively engage stakeholders, foster trust, and amplify their impact on a global scale.

​

I believe in the transformative power of effective communication. Whether responding to crises, building global advocacy campaigns, or advising leadership on complex issues, I remain committed to helping organisations navigate challenges, elevate their voices, and create lasting change.

Let’s work together to turn challenges into opportunities and build meaningful, results-driven narratives that resonate globally.